Our marketing blog can point you in the right (well-informed) direction.

It’s hard to be number one.  It’s hard to get there, and it’s hard to stay there.  It’s true whether you are talking about sports, business, or how well your website shows up in search results. In fact, the better optimized your site is, the harder it becomes to optimize it any further.  The highly-trusted …

Have you ever wondered why, every time you log onto Facebook, you typically see the same people, groups, and company pages showing up repeatedly on your News Feed whereas other people and pages you may be following are never there? Or maybe you’ve got a business page that has over 10,000 followers, but you’re only …

Your social media account is the most public facing component of your brand. When managed properly, each social media platform can offer endless growth possibilities for your business. However, as anyone who has spent a great deal of time on social media knows, it’s not cute kittens and rainbows all the time. The challenge is, …

Your website is a vehicle for delivering your marketing message, selling your products, and communicating with your target audience.  And like any other vehicle, your website needs to be properly built and well maintained to perform at its best. In this post, we will look at several tools that you can use to score how …

Content marketing has become an integral part of many marketing plans, but if there is one thing that we know about content marketing is that it’s easier said than done. Continuously coming up with content that is relevant and engaging is not an easy task.  It takes patience, perseverance and consistency to create the articles, …

As a business owner or marketer, you know you must tap a number of resources, implore several strategies, and take advantage of many tools to attract your target audience to your brand and convince them to become customers. Online marketing became a core consideration in every marketing plan beginning in the mid-2000s and has continued …

Words, and more specifically written words, have a lot of meaning.  They can describe simple ideas or convey complex concepts.  They are at once regional and universal.  Written words are increasingly how we interact with each other and what allows us to live in an informational world without borders. So, when we ask the question …

Collecting email addresses should be a foundational part of your online marketing strategy.  Email marketing services remain a very effective way to build brand equity, engage your target audience, and increase revenue. Every day, clever marketers and developers are devising new ways in which you can leverage the email addresses of your customers and potentials customers …

If you own a small business or are a marketer for a small business, then you know how important it is to show up for relevant searches.  For years, backlinks have been a staple of SEO strategies for large scale websites.  Does your small business have a strategy for building quality backlinks? Do backlinks still …

If it isn’t already, social media is quickly becoming a necessity in modern business marketing. People are making connections, sharing tips and talking about companies they do and do not do business with on social media. There are more than three billion people with internet access – and a whopping two billion of them have …