Our marketing blog can point you in the right (well-informed) direction.

As a business owner, you know that it can be difficult to differentiate your business from your competitors.  You’re constantly looking for new and interesting ways to make your business stand out. You may find yourself writing copy a sales collateral or website design project, and for some reason, you keep falling back on certain words …

There are a ton of choices when you are considering hiring an SEO company.  Prices and offerings range so drastically that it can be somewhat difficult to determine what it should cost and what you should get for that cost. Knowing how to choose an SEO company is tough. It can be difficult to determine …

You may have experienced this for yourself.  You’ve worked diligently for weeks perfecting the content and design of a print piece.  You take it to your printer, ready to just drop off the files and move on to the long list of things you just haven’t had time to to get done.  That’s when the …

Marketing, for many, is the major driving force behind the growth of their small business.  And it takes a special set of skills to execute a successful small business marketing strategy. Marketing is a constantly changing landscape of technologies, trends, and ideas.  Marketers need to be able to read and respond to market and consumer changes, …

Sometimes in the realm of online marketing, we can get a little caught up in our own vernacular. In a world where acronyms abound, a person who doesn’t spend all their time working with PPC, SEO, or SMM may latch on to something like content marketing services as an online marketing strategy that sounds more palatable. Before …

As humans, we love images; we can’t help ourselves. We are just visual creatures. As sharing images with the world has become easier and easier, it’s not hard to see why social media platforms have exploded in popularity, and social media marketing with them. And while Facebook and Twitter might seem to reign supreme, other social …

Let’s look at the top trends we anticipate seeing in print designs for the year. “Authentic” is the word of the year Last year was a turbulent year, filled with uncertainty and anxiety for many. On the political stage, we witnessed a rise of populism characterized by an overwhelming distrust of large corporations. Marketers across …

Since we live in a graphic culture, companies that want their social media posts to generate more views and shares, higher click-through rates and greater overall engagement with potential customers often include photos, videos, screenshots and other graphics in addition to compelling text. Although text-based posts will always be a part of your social media …

You know marketing is important, but don’t have the time to be consistent about it. Maybe you’ve considered hiring a marketing firm to help you. You’re just not sure if you should use a freelancer for occasional projects, or go with the outsourced marketing model and have a full agency team to help with all …

It’s easy in the day-to-day grind to focus on only one area of business. For many businesses, that one area is the goal of gaining new customers. It sounds simple enough — more customers means more sales, which in turn means a better bottom line. But without caution, that goal may have you overlooking your …