Our marketing blog can point you in the right (well-informed) direction.
So, what they say is true — change is the only constant. Especially when it comes to marketing. It’s why we take it upon ourselves to provide great tips, recommendations and insights here on our marketing blog.
MARION & AIM Creative Announce Merger 
MARION Integrated Marketing and AIM Creative Agency today announced an agreement to merge, creating a world-class marketing and advertising organization. Rob Dihu, General Manager, and Aaron Ellisor, Chief Marketing Officer, will lead the combined company, which will continue to operate under their respective names and with their respective clients, as well as create joint venture …
The Evolution of the Ad Agency
How One Modern Agency Stacks Up Against Mad Men’s Sterling Cooper of the 1960s. As Mad Men prepares to enter the second half of its final season, Houston–based advertising agency Design At Work is also anticipating a monumental milestone in its own history — the celebration of its 25th anniversary. While times and advances in …
Marion Awards
Since 1981 MARION has been recognized as on of the leading design and marketing agencies in Texas.
Reach vs. Frequency: The Battle of the Marketing Strategies.
Why Balancing Reach and Frequencyis Important in Traditional and DigitalAdvertising Campaigns. What’s more important — reach or frequency? Advertisers have been asking themselves this question for well over a century. The term “reach” refers to the amount of people exposed to an ad, whereas “frequency” denotes the number of times consumers see an ad. Determining …
The Luck of a Marketing Strategy
While it may seem effortless to some, successful marketing isn’t about luck or a “bag of tricks.” It’s about using a clear marketing strategy to position your business as the brand of choice and edge out the competition. Focus on the right message. What are the qualities that most define your brand at its core? …
Use QR Codes to Track Your Marketing Campaigns
Quick Response (QR) codes are two-dimensional bar codes that consist of black modules arranged in a square pattern on a white background. Smartphone users can scan the image of the QR code to display text, contact information, or open a web page in the phone’s browser using a QR code app. This allows physical items, …
QR Code Spotting at Best Buy
Popular techno-toy retailer, Best Buy implemented QR codes in their retail marketing strategy this September. Although American consumers have yet to fully adapt to QR codes it seems like a smart choice to be the first-mover given current technological and consumer trends. Based on a June consumer survey, Insight Express (IE) reported 82% of the …
E-learning Pocket Brochure with Stepped Inserts
Recently, MARION developed an impressive, custom designed capabilities pocket brochure for K Alliance, an e-learning company. MARION worked with the company to develop the content and our design team did a tremendous job on the layout and graphics. The brochure has four pages plus a cover measuring 9”x12” and included four stair-stepped inserts in the …
Knowing the difference between Web and the Internet can Optimize your Online Marketing Tactics
Ever used the terms “Web” and “Internet” interchangeably? Like “Surf the Web” or “Browse the internet”? Most of us have. But the truth is that the Web and Internet are different. The Internet is a huge network of networks- it connects computers together, so that they can communicate and trade information. If a computer is …
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