Our marketing blog can point you in the right (well-informed) direction.

Email marketing plays a major role in the marketing mix of many businesses, both brick-and-mortar and online. And there is a good reason for that.  A recent report by the Radicati Group found that: But that’s just the tip of the iceberg when it comes to why you should be using email marketing.  Email marketing is more …

Each year more companies realize the importance of being on social media. For many small to mid-sized businesses, it has been a neglected piece of the marketing puzzle because managing each social media account can be very time-consuming. Business owners would much rather spend that time closing the next major business deal instead of being on a computer monitoring social conversations or even …

If you have a business, then you have dabbled in marketing whether you realize it or not. You’ve decided on a name, and you’ve worked to get out the word about your products or services. You’ve also likely considered the times of year that are best for certain promotions and how to deliver a positive …

I’m sure you’ve seen the ads for companies like Wix and Squarespace. They offer free or low-cost DIY websites that are “all you need” or “stunning.”  The question is, as a small to mid-sized business owner or marketer, is a DIY website like this really “all you need?” There are a lot of things to consider …

Too many brands change their social media and web content daily, even multiple times daily, but forget about old, outdated print materials. What Is Print Collateral? Print collateral is physical marketing items like branded letterhead, business cards, brochures about products and services, fliers, direct mail pieces, branded folders, business signage, and similar material. Print collateral …

Everybody loves a good story. From fairy tales to legends, a story told well captures the imagination, compels us to learn more and most importantly, is etched on our minds for a long time after we hear it. It should come as no surprise that brands large and small have started to take advantage of …

If you are in the process of evaluating your current company website, looking for a custom web design company to build or redesign your company website, or considering adding new features or functionality to your existing company site, you will at some point have to decide which platform you want to build on. Choosing a …

Your logo holds a lot of meaning to you, and it should.  It represents something that you’ve worked hard to build and cultivate.  And the chances are that you put a fair amount of time, thought, and effort into creating the logo as well. Not to mention the fact that designing a logo isn’t always …

Whether you work in marketing or are a business owner trying to increase brand awareness, you’ve likely heard about both inbound and outbound marketing. Maybe you’ve even used their various techniques, whether you realized it or not. But if you want to be as effective as possible, it’s important to know the facts behind any …

Business owners spend so much time establishing a company’s unique selling proposition that they often convince themselves that the company is, in fact, so unique that their marketing plan must be truly unique as well.  On the flip side, business owners often get lost in the hunt for leads and neglect expenditures that they don’t …