Marketing starts with a solid brand — and a strategy to match
Brand development is more than just choosing a color palette or putting words down on paper and then adding your logo in for good measure. To create a look that makes your company instantly recognizable, connects with potential clients and drives business, you need the right visuals paired with compelling copy, communicated in a way that appeals to customers.
And doing all that for your own company is easier said than done.
Partnering with a branding agency like Design At Work helps you objectively assess who you are as a company, pin down your story and communicate all you offer in way that hits home for your target audience. It’s all about working together to develop a branding strategy that gets your company noticed and generates leads that keep business growing.
Design At Work’s branding services
Rebranding 
A strategic rebrand elevates your identity and brand positioning, reflecting who you are and where your company is headed.
Graphic Design
Incorporating typography, color theory and strategic problem solving, graphic design serves as the foundation of your visual communication.
Print Marketing
From trade shows and activations to traditional advertising, print marketing builds brand recognition through physical materials.
Logo Design
Your business’ logo serves as a critical element of your brand identity, raising awareness and strengthening your authority.
Top Branding Agency FAQs.
Creating a brand identity for your own company can be incredibly difficult since you’re so close to the subject matter — and often emotionally invested. We recommend partnering with a professional branding agency to help guide you through the process. Here’s what it looks like:
- Getting to know you. We’ll dig into everything from your company’s backstory to successes (and missed opportunities), future goals and existing marketing efforts. Expect lots of questions at this stage.
- Understanding the industry. Every line of work has its nuances, and as your branding agency, we want to know them. We’ll research current trends, factors affecting business and even what your competition is (and isn’t) doing, all to gauge the best way to reach your target audience.
- Creative development. Your creative team will develop a core message that resonates with your ideal client and gets to the heart of what drives your company. This is where the magic happens, and where your story and look fall into place.
- The big reveal. Rolling out a new look and brand messaging can be equal parts exciting and nervewracking. At the start, it’s all about letting existing clients know you’re the company they know and trust, just with a spiffy new look — and introducing yourself to a brand-new audience that might not have known about you before.
- Picking up steam. It takes time for a brand to take hold. In the weeks and months following your rollout, we’ll help you remain top of mind through branded marketing materials that make sense for your company — for instance, an updated website, regular emails, social media posts, ads and more.
A solid branding campaign should last at least three to five years. It takes time for current and potential customers to truly take note of a brand, but once they do, you want to make sure you get as much as possible out of that branding strategy. That includes certain factors your company and your branding agency should consider when developing your brand.
- For the long haul. Few things are as frustrating and potentially damaging for a company as launching a branding campaign and immediately running out of options. When that happens, companies either repeatedly use the same elements or drop the campaign altogether (which defeats the purpose). Make sure whatever elements make up your look and messaging provide enough fodder for you to work with.
- Too trendy. Trends come and go pretty quickly these days. Incorporating the season’s “hot” color combo, popular slang or viral videos into your brand can make your company appear outdated and out of touch once those things fall out of fashion.
- That looks familiar. A brand that looks too much like the competition can be worse than having no brand at all. Not only can it create confusion for customers but, under certain circumstances, it can result in costly cease-and-desist orders that throw all your hard work out the window. No other company is exactly like yours — and its branding shouldn’t be, either.
Your identity in the market is only as strong as the effort behind it. From development to delivery, it must be both built and broadcast. That’s where brand management comes in — ensuring consistency and visibility, so your business stands out to the right audience at the right time.
- Improve brand perception and first impressions. Your website. Your product packaging. Your business card. Those are all branding assets that become the first contact for a potential client. And if you want that first impression to be a long, lasting impression, then you better have your brand accounted for and showing off its best stuff. One poorly designed off-brand piece could cause confusion, leaving all that great brand equity on the line.
- Increase customer loyalty. You’ve heard lobsters mate for life, right? Well same can be said for customers and a brand. They found it. They love it. And typically, they don’t change. That’s customer loyalty right there. And your brand and the brand management needed to stay relevant to a client makes it easier for them to find you, use you and keep working with you.
- Never lose customer impact. You can’t expect customers to know your new brand right out the gate. It takes a strong dose of integrated marketing to develop, distribute and sustain a brand so that over time current and new customers come to know you and your brand. Brand management maintains and engages your company’s brand so it’s always there, always consistent and always top of mind.
- More flexibility and scalability. Just like you may scale the growth of your company based on revenue, customer demand and resources, you’ll want to do the same for your brand. If you’re thoughtfully managing your branding and marketing by keeping an eye on the market, your industry and trends, you can adapt and stay ahead. Nothing is worse than a stale brand that doesn’t continue to appeal to customers or address their needs.
Brand management stats.
A lot of thought, research and oftentimes, good old common sense, go in to making a brand resonate with customers. And that same effort should go into maintaining it, too.
increase
recognition
improvement
visibility
to buy fromtrusted brands
Brand Consistency
- A consistent presentation of a brand has been seen to increase revenue by 23%1
Brand Recognition
- Color improves brand recognition by up to 80%2
- Consistently presented brands are 3.5x more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation2
Brand Equity
- 59% of shoppers prefer to buy new products from the brands they trust3
- The Impact of Brand Consistency Benchmark Report, Demand Metric
- 50+ Eye-Opening Branding Statistics, Small Biz Genius
- How Branding Influences Purchase Decisions – Infographic, Invesp
Partner with an agency that puts you first. Tell us what you have in mind, and let’s get started.
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