Our marketing blog can point you in the right (well-informed) direction.

Today, having a company website is no longer enough to stand out among the thousands of competitors you compete with in the digital space. Blogging isn’t just a place to host your company press releases, it’s about providing valuable content to your future customers. What is Business Blogging? Business blogging is a marketing tactic used …

There are many questions and undoubtedly surprises in store for 2017.  Part of the fun of the new year for marketers is making predictions regarding what the next big thing will be.  Small to mid-sized businesses, however, may find that the hottest trends might not always be the most relevant or realistic approaches. Small Business …

Few things in marketing can drive straight to the bottom line of your business like a well-converting website.  Your website could be the difference between a struggling startup and a thriving trend-leader. We frequently discuss the impact that your website can have on your business, but less frequently dive into the details of how the …

Did you know, internet video traffic is expected to be over 80% of all consumer traffic in the next four years? The digital landscape has constantly been changing for the last ten years. If by now you haven’t heard all the rage about video content, and how it can drastically improve your marketing efforts, you …

Your company’s marketing strategy is an important part of your business growth plan. It helps you acquire more customers, stay connected with your current buyers, and boost your revenue. Determining the kind of marketing team you will need to create and execute your marketing strategy is one of the most challenging aspects of ensuring business …

I spend hours doing SEO and PPC every day.   When done effectively, search engine marketing should generate great results. The challenge comes when a new client hands you a website to optimize, and you didn’t design or have any input on the design or production. This happens more than you probably realize.  Unfortunately, most …

For most small to mid-sized businesses, digital marketing plays a major role in their marketing mix, and at the heart of most digital marketing efforts is a website. Unfortunately, many business owners start out with the misconception that website traffic is like the Field of Dreams; “If you build it, they will come.” Building a …

Everything you need to know about the Instagram shadowban. Have you been doing everything you possibly can to make sure that your Instagram post gets the most impressions and it just seems to be going nowhere? Or maybe you’ve been killing it on Instagram and recently noticed a sudden decline in engagements, even though you’re …

I’ve worked with small and mid-sized businesses on various marketing initiatives, in a range of industries, and in a range of roles for the last decade.  There are a few fundamental lessons I have learned about what works and what doesn’t along the way. The truly important lessons that I’ve learned aren’t industry or role …

Influencer marketing is big with companies looking to reach people in new ways. After all, the average consumer is more marketing savvy than ever and it is easy to become “white noise.” More and more companies are looking for creative ways to reach their potential customers and effectively deliver their marketing message. Going through someone …