Our marketing blog can point you in the right (well-informed) direction.

When it comes to creating a brand name for your company you have to be very picky. Frankly, if you go with the first choice that pops up during a brainstorming session, you’re probably asking for trouble. Your brand name is an extension of your business. That means the name you choose needs to properly …

**Post Update**I composed a new SEO Rapper song called, #SEOvsSEM that should help drive home the point. Check it out. As an SEM specialist, much time is spent doing search engine optimization and managing pay per click ads.  Both forms of search engine marketing require a certain level of research, testing, and maintenance.  In this …

If you’re a business owner, you know that it’s tough to reach your intended audience. Without a strategic advertising plan, you will never achieve sustained growth. Because it’s such a complex and sophisticated industry, many developing businesses are not able to effectively maintain a productive advertising schedule. This is a major roadblock in the highly-competitive …

When someone first encounters your website, you have a few seconds to convince your visitor they have arrived on a site worth some of their precious time.  To make that first positive impression, it almost goes without saying your site must display quickly and navigate easily on a mobile phone, tablet or computer.  But just …

Imagine a motivational speech or sales presentation in which every word was spoken without a pause or change in tone. Would the speaker’s message be interesting or memorable? Would you be persuaded to buy their product or excited to pursue their advice? Even if the speaker really believes the product or information he’s promoting is …

We work with many law firms and one of the biggest challenges for any new or established law firm is generating a steady stream of website traffic. While there are countless ways that you can address this need, it should almost go without saying that focusing on your search engine optimization is time and money …

One of the often overlooked and under-discussed topics of web design is the amount of time, effort, and money some companies put into building websites that are simply not effective. But, what makes an effective website? There are many elements that make up a website design. These elements vary in importance.  A truly effective website …

Cosmetic surgery SEO has the potential to attract the right visitors at the right time. Using this proven marketing strategy has the potential to generate significant ROI by attracting only the most relevant audience to your practice. What Is SEO for Plastic Surgeons? SEO for cosmetic surgeons stands for “search engine optimization.” All major search …

A couple weeks ago, Facebook dropped a virtual bomb on the Social Media Marketing community, and it’s just a reminder that what happens in the real world often has consequences in the digital space as well. Facebook has made its fortune on the idea of keeping you connected with friends, family, and in more recent …

From staffing the best team members to communicating with clients and staying a step ahead of the competition, there’s a lot that goes into running a successful technology company. Something you might not have considered? The ideal color palette for technology marketing, from your logo and website to sales collateral. Color plays a tremendous role …