Our marketing blog can point you in the right (well-informed) direction.

It’s no great secret that a good content marketing strategy will set you apart from the competition and entice your audience to stick around for future content.  From lead generation to customer engagement, creating relevant and useful content consistently can have amazing benefits for your business blog.   If your business blog doesn’t have a …

There are dozens of marketing agencies out there, so it can be difficult to pin down the right agency for your business. Choosing the best marketing agency is a lot like marriage — if you want the relationship to stand the test of time, you need to be compatible. Otherwise, a very costly separation may …

As a marketing strategist, it’s my job to understand new marketing trends and how they can/will affect our clients. I do this by reading marketing blogs by industry leaders, downloading e-books, and reading books. Every morning, I log into my feed reader (yes, I still use one of those) and spend time digesting news about …

Writing an effective and engaging About Us page involves finding the right balance between following digital marketing best practices while avoiding the formulaic. A good About Us page should establish your authority, outline your experience, and tell your company’s story in a way that showcases the brand’s unique personality, voice, and style. Learning how to …

We’ve all heard it before, SEO (search engine optimization) is essential for your business. If you optimize your website according to local SEO best practices, you’re more likely to rank well in Google. Better rankings will drive more traffic to your website and subsequently through the front doors of your business. What Is Local SEO? …

If you’re a business-savvy entrepreneur, you should know that marketing is the lifeblood of any business endeavor. A successful marketing campaign can ensure the enduring success of a business, but it can also drain your accounts and leave you hanging high and dry if you don’t know what you’re doing. There are two primary types …

Whether you are conducting research or would like to perform a technical SEO audit of your website, there are advanced search methods that you can use for better results. The following Google search tips can improve the specificity of your results, and help you get the answers you need without searching through 20 pages to …

As a small business owner, marketing may not be one of your core competencies. Sure, you’ve read up on some of the best small business marketing strategies that work for the other players in your industry, but that doesn’t mean you’re ready to do your own marketing. One complicated but highly effective strategy you’ve probably …

Marketing has always been an integral part of a business’ success. Therefore, it’s no surprise when we witness the continuous changes and developments that are taking place in the world of marketing. For a business owner or small business marketing manager, it’s important to ensure that sufficient attention is paid to the response generated from …

Houston, Texas is a big city, and it’s one of the most competitive markets in the country to run a small business. Houston is home to more than 100,000 small businesses. With so much competition, finding loyal customers can be a real challenge. If you’re looking for marketing strategy help in Houston, this advice from …