Our marketing blog can point you in the right (well-informed) direction.

Honing your product or service is a key element of running a successful business. But in today’s competitive market, having a great product isn’t enough. You need to stand for something. Buyers today are more conscious than ever about where they spend their money, and environmental awareness has become a driving force in purchasing decisions. …

For local businesses, SXSW brings more than big crowds. It’s a chance to share what makes your brand unique. With thousands of visitors in town, it’s the perfect time to connect with new customers and make a lasting impression. Here’s how you can make the most of it. What is SXSW? SXSW, or South by …

The heartbeat of Houston reverberates through the dust clouds kicked up at the Houston Livestock Show and Rodeo, an iconic event that consistently ropes in massive crowds year after year. As experienced marketing creatives in Houston, the team at MARION has had the privilege of witnessing firsthand the marketing brilliance behind this annual spectacle. Houston …

As the air warms and the crack of the bat fills stadiums, baseball season isn’t the only thing getting into full swing. Spring Training focuses on preparation, practice, and fine-tuning skills to help players perform their best when the games count. Businesses can take a similar approach to their marketing strategies, using this time to …

Local lead generation can be a game-changer for businesses looking to attract nearby customers. But is it the right approach for your business? The short answer: most likely, yes. Let’s break it down and see why local lead generation is a smart investment. What is Local Lead Generation? Local lead generation is the process of …

High-impact, low-budget methods that drive results. Zero in on your target audience. Leverage Social Media (Strategically). Embrace Email Marketing. Get creative with content Marketing. Be bold and authentic.

If you want to drive more organic traffic and make your content work smarter, not harder, it’s time to take a closer look at how these strategies work together. Here’s everything you need to know about content mapping and SEO. What is Content Mapping? Think of content mapping as a way to deliver the right …

One of the best ways to ensure you have a consistent marketing strategy is to engage in integrated marketing. But what is integrated marketing? It’s the process of unifying various advertising mediums in order to seamlessly deliver a cohesive message. This means that whether you visit the organization’s website, browse its social media accounts, or …

Creating a B2B website can be daunting because you want to convey a lot of information at once in a professional manner without losing the visitor’s interest. This is especially challenging because it takes a lot of work to make technical jargon sound exciting. What is a B2B Website? A business-to-business (B2B) website is a …

From emails to images, here’s how AI helps to jump-start our workflow. When ChatGPT burst onto the scene in November 2022, there was a lot of talk about generative AI rendering human creatives obsolete. While we haven’t found a tool that can match the nuanced output of experienced marketers, we do find ourselves using it to …