Our marketing blog can point you in the right (well-informed) direction.

You’ve probably received tens, if not hundreds, of marketing messages from businesses regarding the COVID-19 outbreak and accompanying economic crisis. The Coronavirus situation has escalated rapidly, and content marketing during the COVID-19 pandemic can easily hurt your brand despite your best intentions. So, how often does your business need to communicate about the pandemic? What …

UI and UX design are often confused with each other. While they can overlap, they are substantially different concepts. So, what exactly is the difference between UI and UX? In this blog post, we’ll aim to explain the two processes in simple and easy to understand terms and how they complement each other. What Is …

Too many B2B marketers aren’t taking advantage of content marketing, which can cost less than other traditional marketing methods and generate more business leads. According to DemandMetric, content marketing costs over 60% less than traditional marketing and creates three times as many leads. Discover how your industrial company can develop and leverage a content strategy …

Houston, TX — 3/12/2020 — Texas-based marketing agency, MARION Integrated Marketing, has become a Community Sponsor for WordCamp Houston 2020. WordCamps are volunteer-organized, nonprofit conferences about WordPress, marketing, design and web development that began in 2006. WordCamp Houston is happening May 9th and 10th this year at Hilton Houston NASA in Clear Lake, TX. General …

Social media marketing for B2B may be less straightforward than B2C marketing, but it’s just as important in building your brand and business. In this blog post, we’ll walk you through which platforms you need to be on as a manufacturer, why it’s an important part of marketing for manufacturing companies, and how to form …

Industrial manufacturing is typically a very B2B-oriented industry and you may be wondering what the rules and best methods are when it comes to SEO for manufacturers. After all, this channel has a majority stake in the success of digital marketing for manufacturers. In this blog post, we will discuss how to generate leads by …

Houston, TX — 2/11/2020 — MARION Integrated Marketing, a highly-regarded marketing agency in Houston, Austin, and Forth Worth, has been presented a 2020 AVA Digital Awards Gold Award for a recent landing page design. MARION offers digital, traditional and graphic design services to Texas customers as part of a project or ongoing retainer. The agency …

Houston, TX — 2/6/2020 — MARION Integrated Marketing, a Texas marketing agency, is pleased to announce the promotion of John Anger to Partner. “John is the epitome of an accountable and high-performing team member and has gone above and beyond our high expectations during his time with MARION,” said Carey Balzer, Managing Partner. “His outstanding …

The contact page is extremely important because if a visitor is on this page, they’re trying to speak with you or ask some critical questions. This can be a turning point for your business relationship. Make sure you direct them to the right person or department so both parties can benefit. Content for Contact Us …

On January 13th, 2020, Google SearchLiaison on Twitter broke the news that updated Google search engine page results (SERPs) would be rolling out. A similar SERP layout was rolled out on mobile devices in 2019, and is now standard across Google. The new Google results page (left) features URLs above page titles with icons preceding …