Our marketing blog can point you in the right (well-informed) direction.

An effective business website is critical for a positive first impression – make sure it’s well-designed and functional. Not only should it be attractive, but it should also be easy for people to find out more information about your business. Learning how to choose a web design company that builds high-performance sites is the first …

In the first quarter of 2020, Facebook reported over 1.73 billion daily active users. Whether you’re employing B2C or B2B marketing strategies, Facebook can be an effective way to connect with your customers and target new audiences. Not having a Facebook Page for this community could cost you potential sales and clients. In this blog …

Everyone appreciates websites that perform adequately and efficiently with ease and reliability. All too frequently, good function and performance take a back seat to visual appeal when it comes to website design. When websites don’t function as anticipated, the lack of forethought regarding user experience can leave users disappointed. When it comes to creating effective …

Now more than ever, the success of your business depends on your ability to reach potential customers through digital platforms. The Coronavirus pandemic showed the world that traditional, face-to-face marketing is not always possible. Meanwhile, creating an effective web presence for your business practically allows you to generate new business around the clock. But, in …

For digital marketers, strategists, and search engine optimization (SEO) professionals, prioritizing website redesign SEO seems like a no-brainer. However, many graphic designers, developers, or account managers may not fully understand the relationship between SEO and website redesigns. Whether site redesign SEO is new to you, or you’re a seasoned vet that just wants to make …

The Do’s and Don’ts to Follow As COVID-19 continues to spread, the world today looks a lot different than it did just a few weeks ago. As we all learn to adjust to our new normal, businesses must shift their marketing efforts to reflect the changing environment around them. Social Media During the Coronavirus Pandemic …

A bad user experience, also known as “Bad UX”, is something probably every company has from time to time. We tend to think of digital interfaces when we think of UX. However, that association derives from the time the term “user experience” first originated in the 1990s, when widespread use of the Internet began. UX …

Display ads are an incredible way to capture the attention of your audience in a visually appealing way, increasing visibility and maximizing exposure. As Google boasts, you can reach 90% of Internet users worldwide through the Google Display Network. You can use display ads to increase brand awareness to those who may not have heard …

Speaking strictly from a marketing perspective, the COVID-19 pandemic has transformed the current marketing landscape. Original marketing plans are being thrown out the window and we are faced with yet another challenge: constructing completely new strategies in this previously uncharted territory. While you can still market yourself during this time, you have to be careful …