Our marketing blog can point you in the right (well-informed) direction.

Social media is an excellent way to bring new leads to your business and build reputation. However, it can be tricky to see exactly how social media is helping your business. Take the confusion away by learning how to measure social media effectiveness with five essential social media marketing metrics. 5 Social Media Metrics that …

You have a well-crafted article you’re eager to publish. But you know a beautiful picture (or diagram) will help get the attention your content deserves.  So, how do you place your images into the article where you want them?  WordPress gives you the ability to insert pictures into text, with appropriate size, margins, and alignment, …

Facebook Active Users: 2.7 billion active users (as of October 2020) Year Founded: 2004 Most Popular With: Everyone   Facebook is the largest social media site in the world with a whopping 2 billion+ users. Most people are familiar with this platform but in case you aren’t, this platform allows you to “friend” users, view …

What is packaging design, and how can it help your product? From the Snickers you buy at the grocery store to the school supplies you buy for your children, you’ll find every product has a unique packaging design. If you’re trying to create packaging for a new product, understand there’s more to the process than …

Most companies benefit when a strong and reliable face can represent their business. In most cases, this is a good thing. However, at other times the face of the company can come under scrutiny that negatively positions the organization in the eyes of the public. These issues can be amplified when the company face is …

With the glut of competition out there doing everything they can to get as much engagement on their social media pages as possible, keeping your audience entranced with a never-ending flow of quality content has become a necessity. Coming up with original content on a regular basis isn’t an easy task. Content creation requires money, …

If your hospitality industry marketing strategy doesn’t include great photography, you’ll be fighting an uphill battle. From high-end fine dining to greasy spoons and everything in between, when a plate of food hits the table, diners want to be wowed. The same is true when it comes to the online marketing of your restaurant. If …

What is Conversion Rate Optimization? Conversion rate optimization (CRO) is the continuous effort to improve the website visitor experience in a way that the visitor converts to a lead and eventually a customer… my definition.  Unbounce defines it as “the practice of continually improving your website or landing page’s capacity to convert visitors into leads …

The fight for online traffic has come down to two primary strategies — Search engine optimization (SEO) and social media marketing (SMM). SEO and SMM are both inbound channels, and they’re both used for content marketing purposes. So what’s the big difference between them and which should you use for your business? SEO vs. SMM …

Social media is cost-friendly, ubiquitous, and effective. So why aren’t you using it? Many old-school business owners make claims that their audience isn’t on social media. Why? Because those business owners aren’t on social media, and assume that their target audience is just like them. The idea that at least part of your target audience …