Our marketing blog can point you in the right (well-informed) direction.

A good design brief template is like a map. Without it, you’re going to get lost. Writing a design brief for graphic designers requires attention to detail as you attempt to communicate the scope and goals of your project. Before jumping in with both feet, you need to have a firm understanding of what’s required …

In today’s market, promoting services from one business to another has become a common practice. Trends give rise to new strategies which need to be employed to stay ahead of competitors and to draw in customers. Information technology companies face marketing challenges unique to their field, though an abundance of opportunities offsets this. With that …

No matter what your business brings to the table, if your brand positioning is weak or non-existent, then you’re just wasting your time. Distinguishing your brand from the competition calls for a level of strategy and finesse that you can only achieve with the right branding firm at your back. Picking the right branding agency, …

Like the name implies, trendjacking is the act of a third party applying brand content to a trending topic. The trending topic can be anything – usually it’s a hashtag, event, meme, or new slang term. It can be difficult to decide the right moment to chime in on a trend- too early and not …

The emergence of smart technology has changed the world in dramatic fashion. It has crept into the way people live and exist and has significantly impacted the media landscape. These shifts have drastically changed the trade of a marketing manager, adding more to their plate. In turn, this makes the task of hiring marketers more …

(Please visit this post as it was originally composed using the Gutenberg editor.) I just about lost it the first time I had to edit something with Gutenberg … because I’m busy and I have to get work done on time. Just like you. So, instead of using Gutenberg, I installed the Classic Editor. Probably …

It can’t be said enough – in 2019 and beyond your website can make or break your business. Many small business owners try to save money by designing their own websites, but even those with the best intentions are prone to make a few web design mistakes here and there. Web design is an art …

Everyone hates a website that loads slowly. Consumers today have grown accustomed to near-instant results and a smooth online experience. Even the slightest hiccup on your website can cause visitors to abandon your site. In today’s highly competitive market, having a fast website has become a requirement. Otherwise, your customers will turn to the competition …

If you are a person, organization or business who engages in some form on online marketing, chances are highly likely you possess accounts with Google.  Most digital marketing, whether it is search engine optimization or pay per click management, requires active use on Google. As a growing business, you’ll want to delegate certain responsibilities, which …

If you’re not focusing on mobile website traffic, then you’re behind the times. 60% of consumers across the globe use their mobile devices as their primary source of internet access. Consumers today are savvier with mobile devices than ever before. It’s crucial that digital marketers and business owners alike adopt mobile website marketing into their …