Our marketing blog can point you in the right (well-informed) direction.

In today’s day and age, social media plays a major role in a business’s marketing strategy. For B2B companies, LinkedIn is woven into the fabric of the modern social media landscape — it’s the tool industry leaders turn to when they need to make meaningful business connections. Today, we’ll be discussing why your B2B business …

Many of our customers use MailChimp for their marketing email campaigns. MailChimp is a terrific product with excellent deliverability and a plethora of useful features, including pre-designed layouts and fully developed, colorful themes. You can create an effective email campaign without knowing a line of code — just drag and drop content blocks and upload …

What marketers can learn from the drink’s massive success It’s that time of year again — soon, there will be a fresh crisp in the air and the leaves will begin to turn bright orange. It’s time to pull out your sweaters and scarves and RUN to your nearest Starbucks. The Pumpkin Spice Latte is back, everyone! Starbucks …

It’s no secret that organic traffic to your website is important, but attracting your target audience comes at a cost. As a small business owner or marketing manager, if you’re not willing or able to invest your time and effort into search engine optimization, you won’t be found by potential customers and clients. Hiring SEO …

What makes a good business website? One of the main components of a great business website is the safety and security of visitors on your site. SSL, or Secure Socket Layer, enables the website you’re interacting with to exchange encrypted data with the computer or device you’re using. Without encryption, the data you exchange with …

If you’re a small business owner, you probably wear more hats than you can count. From balancing payroll to hiring employees to marketing, you do it all. One piece of marketing that your small business may use is social media. I’m a social media marketer, and I’m also the daughter of a small business owner. …

“Without a certain amount of Trust between parties, a transaction will not take place. No matter what promises are made or how good the deal sounds, no customer is going to be willing to part with their hard-earned money unless they believe you’re capable of delivering what you promise.” As author Josh Kaufman points out …

September 2020 Editor’s Note: As of September 2020, Facebook started messaging advertisers the following in regards to their 20 percent text rule. “At Facebook, we are constantly improving and refining the best ways to improve the quality of ads on our platform. One of the ways is revisiting the effectiveness and impact of existing ad quality …

Having the most advanced website anywhere, hosted on the fastest server on earth, amounts to nothing if you suddenly lose your domain. Without your domain, you can’t even post your phone number — at least not where someone will immediately find it. Over time, a business will become more and more intricately tied to the …

Did you know that approximately 51% of traffic to all websites is from organic search? Further, more than 40% of business revenue is generated by organic search traffic to B2B websites. This data from BrightEdge highlights exactly why organic search is critical to the success of your business. So how do you improve your website …