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Multivariate testing helps businesses to make the most of each and every one of their website’s visitors by improving conversion rates by testing different web elements. In this article, we break down how to use digital marketing testing techniques to boost conversions and improve your digital strategy.  What Is Multivariate Testing in Digital Marketing? Multivariate …

Google Ads is making another change to the functionality of their keyword match types for Search ads. As of February 2021, phrase match keywords will absorb most behaviors of broad match modified (BMM) keywords for search campaigns. Google purports that this change is an effort to “make it easier to reach relevant customers.” However, the …

Facebook is the most popular social media platform in the world, with over 2.7 billion active users every day. When done the right way, advertising your local business on Facebook can quickly grow your audience and increase revenue. In this article, we’ll teach you how Facebook ads work and how to run a successful campaign …

When it comes to content in website design, messages can get lost in a sea of never-ending information on a company’s website. Website personalization is geared around creating a personal digital experience for customers who venture on to a webpage. Why is this important? Because the more engaged a customer is, and the more relatable …

Many B2C and B2B marketing strategies are focused on the local community and facilitate meaningful business growth. Depending on the size of your town or city, this can lead to stiff competition. However, learning how to advertise a small business locally is something a resilient entrepreneur like yourself is fully capable of. This article will …

Honing your product or service is a key element of running a successful business. However, contrary to Emerson’s adage, simply building a better mousetrap will not cause the world to beat a path to your door. Today’s world is filled with marketing noise and competition. If you have a service or product that the world …

There’s a strong chance that you understand how to use Google Search, but its inner workings are still a mystery to the casual searcher. To make things simple, Google needs to complete three main steps to bring you results: If there is a problem with any one of these steps, it can have a significant …

Hidden content has been on Google’s radar since the beginning, and it continues to be a high-visibility theme within the SEO community. Today, the conversation surrounding hidden content has moved past blatant shady SEO techniques to thoughtful user experience questions about how click-to-expand buttons, accordions, tabs and SEO work. The “Wild West” days of SEO …

For years, Google has been introducing ranking factors centered around the user experience (UX) on your website. Elements like offering safe browsing, mobile-friendly pages via responsive web design, non-intrusive pop-ups, and using an HTTPS connection are examples of these UX search signals. A new ranking signal has entered the SEO game and is expected to …

As a small business owner or marketing manager, you do your best to operate on a lean budget. For that reason, it’s not uncommon to experience sticker shock after the first few website design quotes you gather for your business. You have the option to relegate your business website to a cost center role or …