Graphic Design Ties Your Visual Identity Together

Graphic Design Ties Your Visual Identity Together

An effective design strategy sets you apart from the crowd — and brings your brand to life.

Good design is strategic, intentional and authentic. It speaks to your ideal customers and reflects your company’s core values — clarifying what sets you apart.

At Design At Work, we work closely with your team to understand what drives your business forward, what inspires you to get up in the morning and what makes you different from your competitors. Each of these plays an important role in shaping your visual identity.

Your visual identity shapes how customers recognize and experience your brand. It guides the visual direction — the look and feel — of your business. Our brand designers are experts at not only building out a full identity for your business, but also crafting materials that help strengthen and reinforce it.

Why is graphic design important for your business?

Graphic design does more than make your business look professional. It helps communicate your brand’s personality, build recognition and create a consistent experience across every customer touchpoint.

Graphic design helps establish a cohesive visual identity through elements like logos, typography, color palettes, icons and imagery. Together, these tie all your company’s materials together to present a unified and recognizable brand experience. This is the “face” of your company that new and returning customers, employees and partners see.

What services can a brand designer offer your company?

Whether print or digital, streamlined or complex, permanent or ephemeral, every piece of collateral is designed. Our graphic design services support a wide range of print and digital marketing needs, including:

  • Identity design
  • Logo design
  • Website design
  • Print & digital advertisements
  • Brochures
  • Flyers
  • Menus & table tents
  • Events collateral
  • Direct mailers
  • Product packaging
  • Signage & wayfinding
  • Tradeshow booths
  • Business cards & stationery
  • Promotional items
  • Stickers, decals & vehicle wraps
  • Email marketing
  • Social media graphics

How design and copywriting shape your brand.

Design and copywriting work together to shape how customers experience your brand. Visual elements capture attention, while written messaging provides the context, clarity and information that guide users toward action.

First impressions count.

Design impacts the way your customer views your company — for better or worse. Customers form opinions about your business quickly, and visual design plays a major role in how your brand is perceived. Investing in a thoughtful, high-quality and consistent brand design helps communicate professionalism, credibility and trust.

  • Design impacts 94% of first impressionsof a company1
  • People process visual data 60,000x fasterthan text2
  • A positive first impression increases the likelihood of overall satisfaction and high ratings3
  • 73% of companies invest in graphic designto help differentiate themselves from competitors4
  • “Design-driven” brands are 69% more likely to meet business goals5
  • 93% of people say visuals are the no. 1 thing that influences their decision to buy6

FAQs about partnering with a graphic design agency.

Collaboration is an important part of every project. We work closely with your team to gather feedback, review concepts and refine the creative direction throughout the process. Our goal is to create designs that align with your brand, audience and business objectives.

Sources
  1. First Impressions Matter: The Importance of Great Visual Design, CXL
  2. 2.19 Reasons You Should Include Visual Content in Your Marketing, HubSpot
  3. Too good to be bad: Favorable product expectations boost subjective usability ratings, ScienceDirect
  4. 4.2018 Digital Trends Report, Adobe
  5. 5.2019 Digital Trends Report, Adobe
  6. 6.How Colors Affect Conversions, Neil Patel
Let’s Get to Work.

Partner with an agency that puts you first. Tell us what you have in mind, and let’s get started.

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